Lead conversion: phone and internet
Every lead is a customer who already raised a hand. We teach your team to earn the appointment and get the customer to show, then track lead-to-show every month.
Phone and internet training
Sales, BDC & management training
More Leads Showing Up. Fewer Appointments Falling Through.
Dealership-specific training for sales, BDC and management teams that converts phone and internet leads into customers who actually walk through your door.
No cost. No obligation. Shops done and a review call scheduled within 7 days.
Some of our current partners
The problem
Dealers don’t have a lead problem. They have a conversation problem.
Leads come in by phone and online, then leak. We fix the conversation and get your conversion where it needs to be.
- Calls handled poorly.
- Internet leads answered too slowly.
- A BDC that dials all day but doesn’t fill the showroom.
Out of every 100 leads
Phone leads
- 25 bought
- 17 showed up, didn’t buy
- 18 booked, didn’t show
- 40 never booked
Internet leads
- 15 bought
- 10 showed up, didn’t buy
- 17 booked, didn’t show
- 58 never booked
National averages from Proactive’s Lead Conversion Calculator.
What we fix
You already pay for the leads. We fix what happens after they come in.
Training built from the top down to get more of the leads you paid for to show up with sustained results.
BDC rebuilds
For a new BDC, a broken BDC, or one that sets appointments nobody keeps. We rebuild the process, train the people, and train the manager to run it.
BDC training
Delivered through our trainers, the Proactive Training Platform and monthly mystery shops.
How it works
The same four steps, repeated until it holds.
1 Baseline
Where you lose customers today
Mystery shops, real calls and your lead-to-show conversion statistics set the starting point.
2 Education
What to say, every time
Your people learn what to say on every phone call and internet lead.
3 Simulation
Role play with your managers
Practice runs until your team is ready for the next live customer.
4 Accountability
Results you can check
We track lead-to-appointment and lead-to-show.
Next month’s shops show whether it changed. Then we go again.
How it’s run
Built for dealerships, from the top down. Your management team runs it day to day, and we keep it on track every month.
125K+
People trained
2,000+
Stores helped
200+
Current partners
Our mission Helping the Dealer Community Thrive
What dealers say
Don’t just take our word for it.
“My team’s increased confidence on the phones after only a couple weeks on Proactive’s training has resulted in not only increased show percentages, but a general overall enthusiasm about using the phone. We are definitely seeing a snowball effect of great results and I am excited for continued improvement!”
Josh SpencerGeneral Manager
Management by Fire: managers in the room, workbooks in hand.
“Proactive’s training has been a huge part of our dealership’s recent success. Our people now have an easy-to-execute game plan for converting traffic off the phone and internet that gets us great results daily.”
Tyler FossGeneral Manager
“Proactive’s training has been the biggest part of our success in teaching our people to aggressively convert opportunities on the phone and drive traffic to our dealerships!”
Jerry MooreDealer Operator
“Proactive’s training has provided my staff with the tools and confidence that have helped us become the #1 CPO dealer in the country. Our improvement has been dramatic and my people love it!”
Rick RicartPresident of Ricart Automotive
“Since starting with Proactive’s training our biggest increase has been in used car volume. We are up 250 units this year and created a budget brand to accommodate the additional trade-in volume. True Story.”
John WinekeGeneral Manager
“Finally a training program that makes sense and is sustainable! The improvement from our sales and management staff is dramatic and the results were almost immediate. We are definitely seeing a lot more customers as a result, and selling more cars.”
Robby MotzGeneral Manager
“ADAPT VT provides my salespeople, managers and BDC staff with the tools they need to get customers in the door rather than hoping and waiting for them. The specific management content is invaluable. Bottom line we’re selling a lot more vehicles because of it.”
Joel SpornPresident
“Proactive’s training and the ability to deliver it through the ADAPT VT platform has been an enormous part of our success over the years. Our staff finds the techniques and word tracks applicable not only on the telephone but face to face as well.”
Geoff PleauExecutive Manager
Hear it from them
Phone skills to bring in the business his store is missing now.
Every process comes with the why, so he can teach it to his salespeople.
Ongoing training with a formula to keep his people sharp.
Why he says it should be mandatory for anyone who sells cars.
Get a Free Mystery Shop of Your Store.
We call your store like a real customer. Then we walk you through the call and show you where your leads are leaking and how to plug those leaks.
Prefer to talk first? Call 1-866-996-4665
Request your free mystery shop
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